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agriculTure & FarMing updaTes
MALAYSIA FOOD BUSINESS DIRECTORY 2019/2020
Malaysia had succeeded in sealing an export protocol with China for frozen whole fruit durians August last year. Previously, Malaysia had obtained export access into China for frozen durians in the form of pulp and paste since November 2007. In order to ful l the requirements of the export protocol, Malaysia needs to submit a list of durian plantations which complied with the Malaysian Good Agricultural Practices (MyGAP) together with a list of processing facilities, as well as other details contained in the protocol for China’s approval before exports can begin.
Subsequently, Chinese e-commerce giant Alibaba Group entered into a strategic cooperation with a local durian supplier for the export of frozen whole fruit premium grade ‘Musang King’ to China. Alibaba’s online shopping platform, Tmall, together with its global aggregated sourcing platform for perishable food, Win-Chain, signed a MoU with BEHO Fresh, as well as China Certi cation Inspection Group Malaysia (CCIC) for the initiative. Under the strategic cooperation, durian supplier BEHO Fresh will supply Win-Chain with frozen whole Musang King durians for distribution on Tmall and other Chinese retail marketplaces owned by Alibaba. CCIC, an independent third-party inspection company, will provide product traceability inspection services to ensure fruits supplied to Win-Chain meet the country’s quality control standards.
With the latest agreement, the export of premium durians to China is expected to jump to “triple-digit” by end-2019 from 5.8% currently. Deputy Agriculture and Agro-based Minister Sim Tze Tzin said the optimism was based on the fact that more local companies were dealing with China for the export of the fruits and were positioning themselves to target the largest durian market in the world. According to Sim, Malaysia produced 300,000 tonnes of durians annually, and that the premium grade Musang King accounted for 23% (69,000 tonnes) of the output. 5.8% or 17,000 tonnes of the premium durians were exported to China.
Malaysian pineapples also made a breakthrough in 2017 when they were  rst exported to China. As at August 2018, a
total of 202 tonnes of fresh pineapples valued at RM1.5 million have been successfully exported to China. This, together with the growing demand in China for Malaysian pineapples, signify a massive export potential for Malaysian pineapple suppliers whereby Malaysia targets RM320 million in export value with the total output of 700,000 tonnes of pineapples by 2020.
One of the player’s eyeing the share of pineapple exports to China is Naza Agro, the agro business arm of Naza Group of Companies. Established in 2014, it is involved in the production of tropical fruits using high technology agro systems with cutting-edge biotechnology, green house fertigation system, bio-fertilisers and commercial farming methods. It owns and manages 921.4ha of sprawling plantations in Pahang, Perak, Perlis and Negeri Sembilan,
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